Noticed the change in how Google search results are presented? On top, you will likely find Google Maps, and then the regular results going down. If you have a small business, Google Maps marketing can bring you great benefits, and when you talk about Google Maps marketing, it all comes down to your Google My Business (GMB) listing.
The following are five effective methods of increasing your Google Maps visibility by optimizing your GMB listing:
Add your exact address.
This is the most critical part of Google Maps Marketing. Your GMB listing should have your precise business address, instead of broad city names or cross streets.
Omit anything that is not related to your physical address, such as your URL or a keyword, and pin your business location right on the map if the system couldn't locate your address.
After your complete and exact address, it's time to add service area. If you're in the food business, for example, do you serve at your location or are you limited to food deliveries? This must be clear. And remember to add and review your web address, business hours, categories, and phone number/s.
Make time to create a good GMB introduction.
Google will decide if your business is related to a search query based on your GMB intro.
A good intro is not overstuffed with keywords. But you do have to mention your business' unique points compared to competitors, and your reasons for staring the venture. Whatever questions you think prospective customers will have, provide answers. And always write in the tone and language that suits your target audience. Know more about Google Maps at https://www.huffingtonpost.com/entry/google-maps-update_us_58a217cce4b094a129edd3c2.
Make sure your GMB listing is verified.
Don't stop at dding your details on GMB or updating your intro; you still need to get verified for your listing. There's no way of reaching a high rank on Google Maps otherwise.
Examples of verification methods used by Google are postcard are by email and by phone.
Ask your customers to write reviews.
Reviews are a crucial part of Google Maps Marketing as they help build prominence for your business, making it look credible and authentic. You need not fear negative reviews though. Don't just ignore them; address them directly instead, following Google's guidelines. This is your way of showing your customers that despite your imperfection, you are always willing to work for their satisfaction.
Make local citations.
A local citation is any online mention of your business in local media. Lastly, with local citations, your business becomes more prominent and relevant on Google and thus gets a higher Google Maps ranking. Local directories, local blogs and Yelp are some of the places where you can look for local citations.